Reasons why a website needs HTTPS : Better to be safe than sorry

Reasons why a website needs HTTPS: Better to be safe than sorry

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These articles will explain to you “what is HTTPS and how it can help your website?”

If anyone searches for anything on the internet, he will recognize these five characters. Almost all URLs have this HTTPS at the beginning. Many people see ” HTTPS” every day. But does everyone know what it means?

HTTPS is the ‘secure’ version of HTTP. The Hypertext Transfer Protocol (HTTP) is the foundation of the World Wide Web and is used to load web pages using hypertext links. HTTP is a synchronous protocol, which in this case means that after a client sends a request to a server, it waits for a single response. The server can only respond to requests. It cannot initiate a connection to the client. 

HTTP is a protocol used to exchange information between devices on its network. When someone searches for something over HTTP, an HTTP finds that common stream in a server and then displays that message back to the user.

The Basic Characteristics of HTTP (HyperText Transfer Protocol):

It is a request-response protocol that allows web servers and browsers to exchange data over the web.

  • It is a request-response protocol.
  • Each request is considered a new request.
  • It is stateless means each request is considered a new request.

The ‘S’ after HTTP stands for ‘secure’. This means this sensitive data is encrypted, making it almost impossible for internet thieves to steal. This type of protection is also called an SSL Security certificate.

Just think, if you owned a grocery shop, you would want your customers to feel as safe as possible, right?

HTTPS is the online equivalent of security guards, cameras, and highly protected credit card readers.

Just think, if you owned a grocery shop, you would want your customers to feel as safe as possible, right?

HTTPS is the online equivalent of security guards, cameras, and highly protected credit card readers.

Why is HTTPS important?

HTTPS is important for your website for these reasons:

  • It helps to rank highest in search engines. As a result, the chances of readers or customers to easily access your website will increase.
  • Builds customer trust
  • Protects sensitive data

Are you interested now? We’ll cover these in more detail below.

How does HTTPS play an important role in SEO?

Google has recently started to place more importance on website protection, and they consider it very important. Google wants secure websites with HTTPS to be easier for readers to find. Because it’s well known how important SEO (Search Engine Optimization) is for any website to be successful. You can have the most fantastic website in the world, but if people can’t find it, it’s useless.

You can improve your website ranking in different ways. The most common method is using keywords (words or phrases people are searching for), using online tools like Google Analytics. You add these words to your title, paragraphs, images, and more.

Google announced HTTPS would be a ‘tie-breaker. Suppose your website and your competitor’s website are almost identical and offer similar services. But your website has HTTPS but your competitor’s website doesn’t. Then surely you can understand whose website will rank highest on google. Because security is paramount when it comes to search engines.

For any brand or business to be successful in the long term, the real needs of customers should be sensed and always fulfilled. For example, if you own a store, you’ll always want your customers to feel safe, welcome, and comfortable, right? The same rules and principles go for a website as well.

 

Google adds a ‘not secure’ tag in red font to non-HTTPS websites. And as usual, readers are dismissing it first. This is why when Google introduced this warning, the bounce rate of non-secure websites increased very quickly. As a result, many are forced to close their website.

Keep Information Safe

You should now have an idea of how HTTPS keeps information safe, but we will go over the main points.

As we’ve mentioned, HTTPS keeps the data sent between a web browser and website secure by encrypting it. This is particularly important for e-commerce stores because most of the users use all those credit card details and delivery addresses being used.

The moral of the story is: Better to be safe than sorry

Website builders and HTTPS

You know now how important HTTPS is to users – it keeps online visitors’ data safe, builds trust, and helps your website rank higher on Google. But now the question is how do you collect and use this HTTPS?

The answer is three letters: “SSL”.

Website builders

A website builder is a tool that allows you to build a website without coding experience. A website builder converts your drag-and-drop commands into code. Most website builders offer a selection of themes or templates that are suitable for different types of websites.

Most website builders come with a free SSL certificate, these include::

11 Best Website Builders of 2022
  • Wix – Best overall
  • Squarespace – Best template designs
  • GoDaddy – Fastest way to build a website
  • Shopify – Best for selling 10+ products online
  • Weebly – Fantastic free plan
  • Zyro – Best for those on a limited budget
  • Jimdo Creator – Best value for money
  • Duda – Best for pure, polished web design
  • WordPress.com – Best for blogs and content-heavy sites
  • Strikingly – Easy to use
  • 1&1 IONOS – Best for its cheapest pricing plan

What is an SSL Certificate?

SSL stands for Secure Sockets Layer and, in short, it’s the standard technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between two systems, preventing criminals from reading and modifying any information transferred, including potential personal details. The two systems can be a server and a client (for example, a shopping website and browser) or server to server (for example, an application with personally identifiable information or with payroll information).

The SSL certificate ensures that any data transferred between users and websites can’t be viewed between the two systems. It uses encryption algorithms to scramble data in transit, preventing hackers from reading it as it is sent over the connection. This is particularly important for e-commerce stores because most of the users use all those credit card details and delivery addresses being used. The two systems can be a server and a client (for example, a shopping website and browser) or server to server (for example, an application with personally identifiable information or with payroll information).

See our website builder comparison table or our list of the best website builders.

Ecommerce platforms and HTTPS

An E-commerce platform is a software-based virtual platform, where both consumers and sellers perform digital marketing within that central platform. An e-commerce platform is the content management system (CMS) and commerce engine websites use to manage cataloged products, register purchases, and manage a user’s relationship with an online retailer.

It doesn’t matter if your business is large or small, B2B or B2C, selling tangible goods or providing remote services. Companies need to meet their customers in the right place to increase their sales, and today’s customers increasingly want to connect and shop online.  For online stores, SSL certificates are a must-have, and it comes free with some platforms.

Here Are The Best Ecommerce Platforms::

  • BigCommerce
  • Shopwired
  • Shopify
  • Wix
  • Zyro
  • Shift4Shop
  • WooCommerce
  • Volusion
  • Sellfy
  • Squarespace
  • Magento

Getting an SSL certificate will cost approximately 99-999 USD depending on the number of features your website requires.

Why your site needs HTTPS: Conclusion

You can secure your website with HTTPS in different ways and you must have an idea about these ways. We’ve covered the positive impacts, and how you actually go about protecting your site. Let’s quickly recap the three main functions of HTTPS::

  • Improves your site’s ranking on Google
  • Builds trust
  • Protects data

Getting a website HTTPS, i.e. getting an SSL certificate, has recently become more important in Goole’s eyes. If you make your website secure, Google will help it appear higher on the results page. This is crucial for any website to succeed, given that most visitors only click on the top 5 pages. HTTPS plays a very important role in building the trust of readers. If the website is under HTTPS then customers feel safe and comfortable accessing the website. Don’t forget, Chrome has begun labeling websites as ‘Not Secure’ if they are not HTTPS. While it’s not certain customers will bounce back, it’s surely not worth the risk.

Finally, HTTPS keeps data safe. As we’ve mentioned, HTTPS keeps the data sent between a web browser and website secure by encrypting it. By encrypting the information such as credit card details, home addresses, and login IDs, it’s nearly impossible for hackers to take it. This is particularly important for e-commerce stores because most of the users use all those credit card details and delivery addresses being used. This is particularly important for e-commerce websites to do so, with all those monetary transactions.

Security is definitely something to think about when choosing a website builder. Most platforms offer SSL certificates for free, but some do provide them at a cost. But, surely, it’s worth every cent.